General marketing refers to an all round knowledge of managing an establishment of any kind. This knowledge proves useful when entering the job market as one can multitask and become an asset to any establishment they join. It is especially beneficial for today’s growing number of young entrepreneurs who are looking to start their own businesses.
An individual with all round knowledge is able to fit into any work profile, this could include marketing, sales, telly-marketing, accounts or promotions, giving the candidate an all round advantage while applying for a employment.
Employers prefer candidates who will have basic knowledge of all aspects of work, this makes it convenient when working in companies where multitasking is necessary.
- To provide excellent customer service and build customer loyalty for companies.
- Understand the market.
- Advise and organize product and business promotions.
- Manage accounting for companies and business establishments.
- Managing different types of clients and businesses.
- To increase an awareness of the relevance
of Western marketing thought for students as consumers and as marketing practitioners.
- To increase knowledge and understanding
of marketing concepts and terminology
(“principles of marketing”) which form the foundation for advanced coursework and practice in business.
- MARKETING AND CAREERS IN MARKETING
- OVERVIEW OF MARKETING
- PUBLIC POLICY
- INTERNAL AND INTERNATIONAL MARKETING
- THE ENVIRONMENTAL IMPACT
- controllable and un-controllable
- Marketing environment
- CONSUMER BEHAVIOR
- ORGANIZATIONAL BUYERS
- Product planning
- Internal marketing
- MARKETING INFORMATION AND STRATEGY
|Age||:||17 Yrs and above|
|Education Qualification||:||10+2 /under graduate/ graduate in any field.|
|Physical Fitness||:||Class 2 medical cleared by a D.G.C.A approved doctor|
|Minimum Height||:||5.2 inch and above (Normal eyesight or correct vision with contact lenses, pleasing personality.)|
|QAHA is open to under graduates enrolling for the course, to be fully trained , ready to enter the industry and grow within their profession as the industry flourishes.|
|Programme Duration||:||3 months|
|Batches||:||A maximum of 28 students per batch only. Fully equipped and wellventilated classrooms with audio/visual learning facility. Access to library and internet.|
|Facilities Provided||:||Fully equipped and well ventilated classrooms with audio/visual learning facility. Access to library and internet|
|Faculty||:||FACULTY: Highly qualified faculty with years of training experience.|
|Attendance||:||80% attendance is compulsory to ensure through training and competence in every area of the chosen course. All students are provided with learning material, both in the form of soft and hard copies Training will be conducted in fully equipped classrooms with access to library and internet|
|Assessment||Students are regularly assessed by QAHA to ensure they are able to cope with understanding the topic they are being taught . These assessments will aid the student in understanding the work profile and being able to excel at their career in the event of being recruited.|